So how do you pronounce Sur La Table, anyway?
As an American kitchen store with a French name, we hear that question a lot — and we love that everyone’s so curious about it!
Let’s clear one thing up right off the bat — it’s not pronounced “sir lah tay-bul.”
“Table” may look familiar, but it shouldn’t be pronounced the way that object you eat dinner on is, or “cable” or “Mable.” This is where things get a little bit tricky.
Here at our headquarters, we’re of two minds about how to pronounce our name. The first opinion is pretty straightforward — it’s a French phrase (meaning “on the table”), so let’s say it like les Français do: “syur lah tahb-leh.”
But the risk with this option is that you can go a pont too far and get all South Park with it. (A few of us do embrace the “bleh” almost that enthusiastically, though.)
The French pronunciation of table is more subtle than what Trey and Matt call for, but it can be hard to say if you don’t speak French.
Which brings us to our second option, one you’ll hear most often in our offices and stores: “sir lah tahb.”
The truth is that Shirley didn’t visit that store until a few years after she’d opened Sur La Table, but we like to think there’s something about the French passion for good food, cooking and time spent around the table that’s been rooted in our company since the beginning—and this Franco-American pronunciation hybrid reflects that.
Better still, it’s easy enough for everyone to say.
So now that both options are on the table (sorry), we want to know how you say our name. Leave us a note in the comments, s’il vous plaît.