“Do you think you could do a blog post on the history of pumpkin spice?” my editor recently asked.
“Sure,” I said. “Any particular reason?”
“Baked NYC, a baking company in Brooklyn, has created a line of pumpkin-spice mixes for us. Pumpkin spice is kind of a thing, so I thought some background on the trend would be a good angle.”
I returned to my editor a…